Overview
Good UX is invisible. People find what they came for, do what they wanted and leave with a good impression of your brand. Bad UX shows up as support tickets, abandoned carts and low ratings.
We design from research, test with real users and hand over a design system, so the product stays consistent as it grows and as new people join the team.
What's included
UX research and testing
Interviews, analytics review and usability tests that show where people get stuck.
Information architecture
Navigation, labels and content structure that match how your users think.
Wireframes and prototypes
Clickable prototypes to test flows before anything is built.
UI design and design systems
Visual design with reusable components, tokens and documentation.
Accessibility
Design and audits against WCAG 2.2, so the product works for everyone and passes procurement.
Conversion optimization
Hypotheses, A/B tests and changes measured against the numbers that matter.
How we work
Research
Who the users are, what they try to do and where the current product fails them.
Structure
Flows, information architecture and wireframes tested as clickable prototypes.
Design
Visual design and a component library, documented for developers.
Test
Usability tests and analytics after launch, then a list of improvements in order.
What you get
- Prototypes tested with users before development starts
- A design system with documented components
- Accessibility checked against WCAG 2.2
- Developer handover with specs, assets and states